Bachelor of Science in Media Communication, Marketing and Journalism
Institution data
Name: MIAMI INTERNATIONAL BUSINESS UNIVERSITY
Program data
Program Title: Bachelor of Science in Media Communication, Marketing and Journalism
Credential Issued: Bachelor’s Degree
Program Delivery: Online
Program Length: Semester Hours: 120
Entrance/admission requirements:
To apply and be admitted to the bachelor’s degree in Media Communication, Marketing and Journalism at Miami International Business University, applicants must fulfill the following criteria:
Educational Qualifications:
Hold a high school diploma from a recognized institution. International students must provide both the original copy of their high school qualification and the evaluation and credential equivalency made by one of the credential evaluation service members of NACES
Online Application Process:
Complete the following phases:
- Submit the application form;
- Send official high school diploma and academic transcripts;
- Provide a valid ID or passport;
- Participate in an interview with the admissions office;
- Students will be required to do an interview with the admission department and also take a written English test in order to verify that they have the adequate level of English to attend the bachelor degrees at MIB University.
Program objective:
Learning Outcomes: Upon completion of the bachelor’s program, students will be able to:
- Understand and apply key communication theories to various contexts, including intercultural, organizational, and mass media communication
- Create compelling, high-quality content across multiple platforms, including print, digital, and broadcast media
- Produce and edit multimedia content, including articles, videos, podcasts, and social media posts, with a focus on audience engagement and storytelling
- Understand and apply ethical principles in journalism, ensuring accuracy, fairness, and accountability in their work
- Analyze and manage social media platforms and digital communication channels
- Develop strategic marketing plans that incorporate market research, consumer behavior analysis, and brand positioning
- Implement advertising strategies
Program description:
This is the age of information. Social media, journalism, advertising, and the many forms of communication permeate our lives. Become a key player of your time by studying in the USA: take the lead. This program provides in-depth knowledge of communication theory, its applications in intercultural and organizational communication, as well as the management of social media and mass media. Create content, become an author, and prepare for a successful career in journalism, public relations, digital media, marketing, or in many other fields of information with the top international faculty.
Program breakdown by course
| Course Number | Course Title | Credit Hours | ||
|---|---|---|---|---|
GENERAL EDUCATION COURSES | ||||
ENC X101 |
ENGLISH COMPOSITION I |
3 | ||
PHI X010 |
INTRODUCTION TO PHILOSOPHY |
3 | ||
LIT X000 |
INTRODUCTION TO LITERATURE |
3 | ||
MAC X105 |
COLLEGE ALGEBRA |
3 | ||
MAC X311 |
CALCULUS I |
3 | ||
STA X023 |
STATISTICAL METHODS |
3 | ||
ESC X000 |
INTRODUCTION TO EARTH SCIENCE |
3 | ||
GLY X010 |
INTRODUCTION TO GEOLOGY |
3 | ||
PHY X020 |
FUNDAMENTALS OF PHYSICS |
3 | ||
ECO X013 |
INTRODUCTION TO ANTHROPOLOGY |
3 | ||
FOUNDATION COURSES | ||||
MMC 420 |
MASS COMMUNICATION THEORY |
3 | ||
MMC 340 |
SOCIOLOGY OF MEDIA AND COMMUNICATION |
3 | ||
MMC 260 |
HISTORY OF COMMUNICATION AND DIGITAL MEDIA |
3 | ||
MMC 303 |
DATA ANALYSIS FOR COMMUNICATION |
3 | ||
MMC 326 |
VISUAL COMMUNICATIONS |
3 | ||
MMC 370 |
PUBLIC SPEAKING |
3 | ||
MMC 311 |
COMMUNICATION ETHICS |
3 | ||
MMC 392 |
VISUAL THINKING |
3 | ||
MMC 411 |
IT AND DIGITAL COMMUNICATION TECHNOLOGIES |
3 | ||
HIS 421 |
CONTEMPORARY HISTORY |
3 | ||
ECO 330 |
HISTORY OF ECONOMIC THOUGHT |
3 | ||
MKT 301 |
MARKETING |
3 | ||
BUS 115 |
BUSINESS ADMINISTRATION |
3 | ||
MAN 450 |
BRAND MANAGEMENT |
3 | ||
MKT 430 |
STRATEGIC AND INTERNATIONAL MARKETING |
3 | ||
MKT 440 |
CONSUMER BEHAVIOR |
3 | ||
MKT 423 |
SOCIAL MEDIA MARKETING AND ANALYTICS |
3 | ||
MKT 470 |
DIGITAL MARKETING |
3 | ||
JOU 475 |
DIGITAL STORYTELLING |
3 | ||
JOU 320 |
WRITING AND EDITING |
3 | ||
JOU 200 |
SOCIAL MEDIA AND CONTENT CREATOR |
3 | ||
JOU 210 |
BROADCASTING, RADIO AND PODCAST |
3 | ||
JOU 305 |
PRINCIPLES AND PRACTICE OF JOURNALISM |
3 | ||
JOU 444 |
DIGITAL JOURNALISM |
3 | ||
JOU 347 |
SPORTS JOURNALISM |
3 | ||
JOU 235 |
VIDEO PRODUCTION |
3 | ||
JOU 323 |
INTRODUCTION TO CINEMA, PHOTOGRAPHY, AND TELEVISION |
3 | ||
JOU 310 |
DATA ANALYSIS AND REPORTING |
3 | ||
JOU 400 |
BUSINESS AND FINANCIAL JOURNALISM |
3 | ||
CAP 300 |
CAPSTONE PROJECT |
3 | ||